Loops API pricing
SaaS-focused email platform bundling free transactional sends and first-class AI-agent onboarding tooling.
Free tier or trialBilled contact-based plan (transactional included)·Verified Jun 27, 2026
Free tier
4,000 transactional/mo (1k contacts)
Plans and prices
| Plan | Price | What it covers |
|---|---|---|
| Free | $0/mo | Up to 1,000 subscribed contacts and 4,000 sends/month; all core features; required Loops footer branding. |
| Starter | $49/mo | ~5,000 contacts; transactional email included free and unlimited; branding removed. |
| Growth | $99/mo | ~10,000 contacts; unlimited transactional + marketing sends, all features included. |
| Scale | ~$249/mo | ~50,000 contacts; contact-based pricing scales via an interactive slider. |
| Enterprise | Custom | Beyond ~50,000 contacts Loops moves to custom pricing. |
What to watch for on the bill
- Contact-based pricing penalizes large or dormant lists you pay per stored contact regardless of whether you email them
The pricing page, as we saw it
Source: https://loops.so/pricing. Prices change. Confirm on the vendor page before you commit.
Other Transactional Email APIs
SendGrid · Resend · Postmark · Mailgun · Amazon SES · SparkPost