The short answer
Persona is billed per successful verification. It has a free tier: 500 free gov-ID verifications/mo (Starter). The paid plans we list start at $250/month (annual) (Essential).
Plans and prices
| Plan | Price | What it covers |
|---|---|---|
| Essential | $250/month (annual) | Includes 500 free services (verifications/reports) per month; additional services ~$1.50 each. Aimed at SMBs and early-stage startups. |
| Growth | Custom (contact sales) | Recommended tier for most businesses; customized per-service pricing for the verifications and reports used most often. |
| Enterprise | Custom (contact sales) | Full platform access plus strategic partnership, guidance, and dedicated product support from Persona's identity experts. |
| Startup Program | $0 to start | Eligible startups/small businesses get 500 free monthly verifications and ~$1 pricing thereafter. |
How Persona bills you
The pricing model is per successful verification. Configurable verification platform with a no-code hosted flow plus a <10-line drop-in widget and a generous free Starter plan. Best suited to: configurable kyc workflows, self-serve to enterprise.
What to watch for on the bill
- Growth and Enterprise pricing is sales-gated; several reviewers call Persona expensive relative to verification reliability
The pricing page we read
Source: https://withpersona.com/pricing/. Prices change, so confirm there before you commit.
Compare Persona with alternatives
- Stripe Identity vs Persona pricing
- Persona vs Plaid Identity Verification pricing
- Persona vs Sumsub pricing
Other identity verification (kyc) apis: Stripe Identity, Plaid Identity Verification, Sumsub, Veriff, Onfido (Entrust).
Looking at quality rather than price? See the Persona score on APIbenchmarks. Full entry: Persona pricing.