The short answer
Lusha is billed per credit (email 1, phone 5). It has a free tier: 40 credits/mo (API key on every plan, 100 req/day cap). The paid plans we list start at $49.90/mo ($37.45/mo annual) (Starter).
Plans and prices
| Plan | Price | What it covers |
|---|---|---|
| Free | $0/mo | 40 credits/month; API key included; 40 req/min and 100 req/day. |
| Starter | $49.90/mo ($37.45/mo annual) | 400 credits/month (4,800/yr annual); same 100 req/day API cap. |
| Professional | $69.90/mo ($52.45/mo annual) | 600 credits/month; API 50/min, 1,500/day. |
| Premium | $399.90/mo ($299.95/mo annual) | 3,400 credits/month; API 300/min, 18,000/day. |
| Scale / custom | Custom | Up to 50,000 req/day; custom plans for teams above 5 users. |
How Lusha bills you
The pricing model is per credit (email 1, phone 5). Sales-intelligence platform with a documented v3 REST API (person, company, prospecting, signals, lookalike) and an MCP server; API keys exist on every plan, but the free and Starter tiers are capped at 100 requests/day and credits drain fast. Best suited to: contact reveal inside sales workflows.
What to watch for on the bill
- Phone reveals cost 5 credits and phone accuracy is a frequent complaint
- Credits burn quickly for active prospecting
- Trustpilot about 1.2/5 driven by privacy, opt-out and billing complaints
The pricing page we read

Source: https://www.lusha.com/pricing/. Prices change, so confirm there before you commit.
Compare Lusha with alternatives
Other data enrichment apis: Crustdata, People Data Labs, Bright Data, Apollo.io, Hunter.
Looking at quality rather than price? See the Lusha score on APIbenchmarks. Full entry: Lusha pricing.