Clay API pricing: plans, free tier and what to watch for

Clay API pricing at a glance: Free $0/mo, Launch from ~$167–185/mo (annual), Growth from ~$446–495/mo (annual), Enterprise Custom (annual commitment, ~$30k/yr+ typical)

The short answer

Clay is billed data credits + actions. It has a free tier: Free plan with limited credits (no card). The paid plans we list start at from ~$167–185/mo (annual) (Launch).

Plans and prices

Plan	Price	What it covers
Free	$0/mo	100 Data Credits/mo, 500 Actions/mo, up to 200 rows per table, unlimited seats and tables, multi-provider waterfalls, Claygent, Clay Sequencer.
Launch	from ~$167–185/mo (annual)	2,500 Data Credits/mo (30,000/yr), 15,000 Actions/mo, up to 50,000 rows per table, phone enrichment, job-change signals, email integrations, custom/reusable functions, scheduled runs.
Growth	from ~$446–495/mo (annual)	6,000 Data Credits/mo (72,000/yr), 40,000 Actions/mo, native CRM auto-sync, HTTP API integration, webhooks, web intent signals, 1 ads audience, priority support.
Enterprise	Custom (annual commitment, ~$30k/yr+ typical)	Custom credits/actions (100,000+ credits, 200,000+ actions typical), data warehouse syncs, SSO, RBAC, dedicated growth strategist, custom CSA/DPA, 15-minute sync frequency, unlimited ads audiences.

How Clay bills you

The pricing model is data credits + actions. Spreadsheet-style enrichment orchestration over 150+ data providers; powerful as a platform but API-as-primitive is thin, built for workflows, not raw API integration. Best suited to: multi-provider enrichment orchestration.

What to watch for on the bill

Dual credit/action model causes fast, hard-to-predict credit burn; auto-recharge billing reportedly fires without advance warning
Phone/mobile number coverage is weak (~30–35% match rate)
Polarized reliability/support reputation (G2 ~4.7–4.9 vs Trustpilot ~2.2–2.5), with some users reporting bugs that eat credits
Relies entirely on third-party providers rather than owning a database, so coverage and cost depend on partners

The pricing page we read

Clay pricing page, captured for reference — Capture of www.clay.com. Captured from Germany, so some vendors show local prices or currency. Listed prices are verified Jun 27, 2026. The live page may differ.

Source: https://www.clay.com/pricing. Prices change, so confirm there before you commit.

Compare Clay with alternatives

Other data enrichment apis: Crustdata, People Data Labs, Bright Data, Apollo.io, Hunter.

Looking at quality rather than price? See the Clay score on APIbenchmarks. Full entry: Clay pricing.